Okta: Guaranteed Reach into the Security Buyer Circle

Extending reach, awareness and trust with key cyber security experts through relationship building.

The Challenge

Okta needed to break through security-buyer scepticism, where cold outreach and vendor-branded content get filtered out before they're ever read.

We didn't buy attention. We earned entry into the room.

The Opportunity

The security buying circle already trusts a small set of practitioners and analysts. Reach into that circle only comes through relationships, not media spend.

The Concept

We placed Okta's message directly inside the newsletters, podcasts, and social feeds of the security voices that buyers already follow, guaranteeing reach into rooms Okta couldn't otherwise enter.