Loomify has strengthened its senior team with two senior appointments, as the B2B influence partner to intelligent business brands enters its next phase of growth.
The appointments come as Loomify continues to expand its work with brands looking to build influence and credibility with senior decision-makers through trusted voices, independent media and creator-led content.
Ariella Imhoff joins as Account Director & Influencer Lead, taking responsibility for strengthening client relationships and leading campaigns across Loomify’s growing portfolio of brand and media partnerships. Her role will focus on ensuring clients receive strategic, high-quality campaigns from initial brief through to delivery and reporting.
Rebeca Diaz joins as Business Operations Director, bringing greater operational structure and scale to the business. She will oversee campaign production, delivery, media trading, budgets and the processes that sit behind Loomify’s growing volume of client work.
The two appointments strengthens the business and also reflects Loomify’s ambition to build a business that sits at the intersection of B2B marketing, trusted voices, independent media and creator-led influence.
Rather than relying solely on traditional advertising, Loomify works with brands to connect them with established audiences and influential individuals through editorial, newsletters, creators, social content and other trusted media environments.
With the new appointments, Loomify will continue to develop its client offering while investing in the infrastructure required to support further growth
