Cytiva: A Multi-Channel Content Engine for Life Sciences

Making a complex and advanced idea, in-vivo medicine, resonate with senior scientists and decision‑makers.

The Challenge

Cytiva needed to reach life sciences researchers and lab decision-makers who tune out traditional pharma marketing and trust peer-reviewed voices instead.

Researchers don't want a pitch. They want a peer.

The Opportunity

Cytiva's own scientists and application engineers already had the credibility researchers wanted, they just weren't being heard outside internal channels.

The Concept

We built a content engine pairing Cytiva scientists with life sciences researchers and creators, syndicated across LinkedIn, technical newsletters, and video, turning single interviews into a steady multi-channel drumbeat.