About Us

Loomify is the B2B influence partner built to help brands earn attention, build trust and create lasting value. From thought leadership and creator partnerships to multi-channel content and paid media, we weave the right people, ideas and channels together to make influence work harder for B2B.

Loomify was founded in 2025 by Jack Gillespie and Dale Lovell.

Jack is a digital media leader with 15+ years’ experience across publishing, brand partnerships, social, product and data. He has held senior roles at The Financial Times, The Wall Street Journal, Mashable and Quartz, where he led global branded partnerships and international expansion across key markets. Jack brings deep expertise in connecting brands with influential voices and building partnerships that combine creativity, credibility and commercial impact.

Dale has spent his career at the intersection of journalism, publishing, marketing and advertising technology. A former journalist, editor, entrepreneur and investor, he has built, backed and exited successful digital media businesses, most notably Adyoulike, which was acquired by OpenWeb in 2022. Dale brings a deep understanding of the creator ecosystem and advertising landscape to Loomify. He is also the author of Native Advertising: The Essential Guide.

We believe the future of B2B advertising is built on real relationships, trusted voices and content that earns attention rather than interrupts it. For creators, that means fair pay, transparent partnerships and meaningful commercial opportunities. For brands, it means authentic voices, credible content and access to hard-to-reach business audiences.