Salesforce: Turning Experts into an Always-On Voice
How to reach a narrow, senior technical audience spread across five EMEA markets, needing sustained awareness in environments they trust.
The Challenge
Salesforce had no shortage of internal experts, but their insight was locked in one-off keynotes and quarterly campaigns instead of a consistent drumbeat.
One keynote fades. A weekly voice compounds.
The Opportunity
An always-on cadence of expert-led content would keep Salesforce top of mind between major launches, if the experts had a sustainable way to show up regularly.
The Concept
We built a rolling content calendar pairing Salesforce's internal experts with creators across the CRM and ops space, turning occasional keynotes into a weekly always-on voice.
The Results
300K+
Decision Makers Reached
45%
Newsletter Open Rate
0.3%
CTR
