Adobe: Scaling Thought Leadership Across EMEA
Building trust across EMEA and consistent brand voice via key B2B influencer partnerships.
The Challenge
Adobe's thought leadership resonated in the US but hadn't been localised or distributed for EMEA's fragmented markets and languages.
One story, every market, no lost in translation.
The Opportunity
A regional network of creators and experts could adapt Adobe's message market by market without losing the throughline.
The Concept
We built a coordinated EMEA creator network, translating and localising Adobe's core narrative across UK, DACH, and Nordics audiences while keeping one consistent brand voice.
The Results
400K
Decision Makers Reached
48%
Newsletter Open Rate
0.45%
CTR
